Looking back over the BBC reports on the Beijing Oympics, the Scot thing is often too much.
Praise has been heaped on Scottish cyclist Chris Hoy after he won gold in the men's cycling team sprint at the Beijing Olympics.
Hoy, from Edinburgh, Scot anchored the three man squad to victory.
Scottish Deputy first minister Nicola Sturgeon said his success was an inspiration to everyone in Scotland.
Scottish Cycling chief executive Jackie Davidson said it was phenomenal.
No mention of Britain/British/Brit at all - and the "Scot anchored" thing is ridiculous.
But the BBC did tell us on another page:
He now lives in Salford, Greater Manchester, enabling him to practice with his British team-mates at the city's velodrome.
So Chris Hoy is Scottish, not British.
And as for the English? Of course, in the BBC and UK Government's universe they - and England itself - simply do not exist.