In Scotland - Tesco's "Enjoy The Taste Of Scotland"...
In England - Tesco Says You Don't Exist!
Saw the placard above today in our local Tesco.
And what about the white lettering on the blue background?
And, as usual, Scottish saltires (white on a blue background, of course) glared at us from many other displays.
And this is interesting:
Tesco is committed to ensuring that Scottish consumers have access to Scottish produce. Currently, over 100 Scottish companies supply more than 1,000 product lines to our stores. This amounts to around £800m of goods being sourced from Scottish companies – directly into the Scottish economy.
Consulting with our suppliers, we have worked to raise awareness of Scottish food and drink companies. As well as co-ordinating a number of events for Scottish suppliers and consumers, we have created new signage to be rolled out across our Scottish stores promoting Scottish products.
Earlier this year Tesco hosted "Enjoy the Taste of Scotland", a three-day event run in conjunction with the Scottish Executive to promote Scottish suppliers. This pioneering event featured over 60 Scottish food and drink producers and offered attendees the opportunity to sample products from across the country including household names, such as Baxter’s, Tunnock’s and Mackie’s, and small speciality producers, such as Rannoch Smokery, Tilly Confectionery and Castle MacLellan.
As well as promoting Scottish produce to members of the public, Tesco also looks to build good working relationships with current suppliers and aims to provide opportunities for new suppliers to come on board. To this end, for the past two years we have run a Scottish supplier day, a practical day open to all our Scottish suppliers to help them gain a better understanding of retail operations and to assist them with technical issues.
We have also launched new Scottish lines, including a range of items which are produced and supplied locally to one or two of our stores, by businesses such as J & I Smith Bakers based in Huntly. This can lead to locally-supplied products then being rolled out across the UK, and brands such as Border Biscuits are testament to this. The success of this programme means we are now exporting some of these products to our stores abroad – further growth for Scottish companies.
At Tesco we take our commitment to Scottish producers and the communities they operate in very seriously, actively engaging with local and national stakeholders to this end. In February this year Tesco representatives gave evidence at the Scottish Parliament's Environment and Rural Affairs Committee's Food Chain Supply Inquiry and Tesco is a current member of the Agricultural Strategy Group, run by Ross Finnie MSP, Scottish Minister for Environment and Rural Development.
So, if it's good enough for Scotland, why not for England?
And, of course, Tesco is not alone. Check out Asda, the Co-op, and Sainsburys. All screeching "SCOTTISH!" all ignoring "ENGLISH".
We are second class customers.
The supermarkets wilfully discriminate against England.
And Tesco's is just about the worst of the lot.